Page CTR
Click-through rate (CTR) is a ratio showing how often people who see your ad end up clicking it. Page CTR can be used to gauge how well your keywords and ads, and free product listings, are performing.
In other words - the page click-through rate (CTR) is the number of ad clicks divided by the number of page views. Page CTR = Clicks / Page views. For example, if you received 2 clicks for 250 page views, your page CTR would be 0.8%.
Source : https://support.google.com
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