Off-Page SEO
Off-page SEO also known as off-site SEO, refers to actions taken outside of your own website to improve your rankings within search engine results pages (SERPs).
Full algorithm of search engine that is used to rank page or content, are complex and unclear. However data from our Search Engine Ranking Factors study show that off-site SEO-related factors likely to carry more than 50% of the ranking factor weight.
Building backlinks is the main component of off-page SEO. If someone links to your site, then you have a backlink from them. If you link to another website, then they have a backlink from you.
For example, here is a link from this website to another website called shinedecor.co.uk, this will be counted as backlink for shinedecor.co.uk
Source :
1. https://moz.com/learn/seo/off-site-seo
2. https://www.semrush.com/blog/off-page-seo/
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